2018 EventSponsorsHotel InformationTransportationProgram Schedule / SpeakersDance CardGolf & ActivitiesRegistrationAbout Sedona

August 27-30, 2018

Members, please join us for the 2018 Executive Conference being held August 27-30, 2018 at the incredible Enchantment Resort in Sedona, Arizona! Don’t miss this unique opportunity to network, partner, and grow with industry leaders!

Click on menu items (left) for detailed information on this fabulous event.

Many Thanks to our Sponsors

SSWA recognizes and appreciates the sponsorships of our generous members! Through their support we are able to continue to provide outstanding educational programs, impactful speakers, and incredible special events at Executive Conferences. THANK YOU!!

Platinum Sponsors










Gold Sponsors











Silver Sponsors







Golf Sponsors



Bronze Sponsors









The Enchantment Resort

The shift happens the moment you see the vibrant hues of Boynton Canyon. You begin to think of words to describe this one-of-a-kind setting. Enchantment Resort feels different, because it is so different. Nestled within a natural arena of vermillion-colored rock formations, Enchantment captivates guests with the rugged beauty of the Southwest together with unparalleled five-star accommodations and unsurpassed service.

Reservation Block Now Open:

The discounted SSWA group rate of $265/night is available to attendees 3 days before the Conference dates and 1 day after, should you wish to extend your stay (available August 24-30, 2018).

To make reservations, CALL 855-421-1088 and mention Sanitary Supply Wholesaling Association Conference 2018. A one (1) night deposit will be charged at the time of reservation.

Hotel Address is:
525 Boynton Canyon Road
Sedona, AZ 86336
Phone (888) 250-1699

Visit: www.enchantmentresort.com


Phoenix Sky Harbor International Airport (PHX), known as America’s Friendliest Airport, is the main airport serving the Greater Phoenix area. It serves more than 40 million passengers a year, and goes to more than 100 domestic and international destinations, making it one of the 10 busiest airports in the nation. With about 1,200 daily flights – about 500 nonstop – Sky Harbor is one of the most convenient airports.

Sky Harbor is the only airport in the country with hubs for two major low-fare carriers (US Airways/American and Southwest Airlines), which is one of the reasons its average round-trip airfare has been below the national average for the past 13 years. Once at the airport, passengers enjoy free Wi-Fi at every terminal and public space.

Sedona Airport is less than 15 minutes from Enchantment. Arrive by charter or private aircraft to the spectacular beauty of Sedona. Sedona Airport can accommodate single engine to large business jets. Dubbed the country’s ‘Most Beautiful Airport” it is located on a mesa 500 feet above the center of the city.

From Phoenix (PHX)

Travel north on I-17 to Hwy 260-Cottonwood. Take a left (northwest) and travel about 15 miles to Hwy 89A. Take a right on 89A and continue for about 16 miles. The second traffic light in Sedona is Dry Creek Road. Turn left and proceed north for three miles to a “T” in the road. Turn left and continue for two miles to the next “T” in the road. Turn right and drive straight into Enchantment Resort.

Estimated travel time: 2 hours

From Flagstaff (FLG)

Travel south on Hwy 89A toward Sedona for approximately 35 miles. Turn right onto Dry Creek Road and proceed three miles to a “T” in the road. Turn left and continue for two miles to the next “T” in the road. Turn right and drive straight into Enchantment Resort.

Estimated travel time: 50 minutes from Flagstaff Airport


Program / Agenda / Speakers

Schedule is as follows:

Friday, August 24 – Thursday, August 30:

Group rate ($265) is available for 3 days before and 1 day after the official conference dates, for anyone wishing to extend their stay and enjoy all that Sedona has to offer. Art, nature, and culture abound, and the Grand Canyon is just 2-1/2 hours away!

Monday, August 27th:

Most arrivals will take place on Monday. Event registration will be open Monday afternoon starting at 4:00, followed by a Welcome Reception featuring entertainment, cocktails, and heavy hors d’ouerves. Later that evening will be the President’s “Sweets in the Suite” Dessert Reception for Sponsors and all Wholesalers.

**Spouses are encouraged to attend and participate!

Tuesday, August 28th:

Meetings will begin at 8:00 AM on Tuesday following breakfast, with speakers and educational content relevant to our members.

The Herman Miron Good Guy Golf Tournament will take place on Tuesday afternoon at the Seven Canyons Golf Course, along with participation in Mii Amo Spa at The Enchantment as an optional activity. You will select your preferred activity when registering for the conference.

Tuesday evening we will provide shuttles into Sedona for dinners in assigned small groups at area restaurants.

** Spouses are welcome to attend the Keynote session, as well as a separate Breakfast just for them, to get to know each other. If participating in Spa as their included activity, they can schedule their appointment at a time most convenient for them. If playing golf, we will assign spouses together in foursomes (unless otherwise requested).

Wednesday, August 29th:

Wednesday will feature a networking breakfast, followed by a full day of Person-to-Person Conferences (8am to 5pm). A Dance Card Request Form will be available to submit your appointment requests. Appointments will be scheduled for you, and your completed Dance Card will be emailed prior to the Conference.

The General Business Meeting and Elections will be held during a working lunch.

Wednesday evening will feature our grand finale dinner event with announcements and awards.

Thursday, August 30th:

You are free to depart anytime on Thursday, however remember that discounted rate is available, should you wish to extend your stay and enjoy this mystic getaway!

Person-to-Person Conferences

Click Here to Complete your Dance Card Request Form

SSWA will schedule all appointments for the Person-to-Person Conferences taking place on Wednesday, August 29th, 2018. Every effort will be made to accommodate all requests, however many time slots get fully booked, so the sooner we receive your Dance Card Request Form, the better.

A copy of each individual’s meeting schedule will be emailed before the conference, as well as available at the conference, confirming your appointments.

As in the past, wholesalers will be seated at designated tables, and manufacturers will rotate to meet with wholesalers at the appointed times.

Manufacturers: Please limit the product / merchandise you bring to only what you can carry with you from table to table. (Wireless internet will be available.) There will be no display tables for product displays and you will be responsible for any delivery expenses incurred for shipments.

Registration for the SSWA Executive Conference includes participation in either Golf, Spa, or ATV riding which will take place on Tuesday afternoon. Attendees (both Delegates and their Guests) will select one of these activities in which to participate with the group.


The annual SSWA Herman Miron Good Guy Golf Tournament will be hosted at the Seven Canyons Golf Course. From the moment you tee off, you’ll be awestruck by the surreal beauty and majestic red rock backdrop of this secluded championship course. Exquisitely nestled within a secluded canyon, and at an elevation of 4,600 feet, this highly-acclaimed 18-hole, Tom Weiskopf-designed golf course appeals to golfers of all levels for its stunning layout and classically-inspired design.

A picturesque course with unique personality, Seven Canyons boasts subtle contours and small greens alongside narrow landing areas and artfully placed bunkers. Natural water features and mature trees only add to the majesty of the course’s scenic backdrop.

Golf will take place Tuesday afternoon with a shotgun start at 12:30 in a shamble format.

Mii Amo Spa

Mii Amo is a destination spa attracting guests from all over the world. Treatments are delivered with a combination of natural botanical extracts, signature blends of essential oils and lotions, and Native American inspiration. Many Mii Amo treatments can be experienced in outdoor wikiups. Known as a place of immense healing, the mysterious Boynton Canyon (known also by the Apache name, Che Ah Chi), has an intriguing history that includes dramatic earth changes, prehistoric ruins, creation stories, inhabitants and healing waters.

Optional Pink Jeep Excursion

Arrive in Sedona by Sunday to join us in an archaeological adventure via Pink Jeep Tour! Only $100/pp. Click below for more information and to sign up!

Info / Sign Up for Pink Jeep Tour



Attend the SSWA Executive Conference to participate in one of the most well-connected programs in the industry with individuals focused on the business of wholesaling. In the three days at the Executive Conference you will spend your valuable time with colleagues, customers, friends and family building those critical relationships that get you connected. The Executive Conference allows you to meet face to face, in a relaxed setting, and enjoy the camaraderie that only SSWA can provide. The true value of SSWA appears in those unique personal relationships you develop and nurture in the meeting rooms, during our evening functions, and on the golf course. In one conference you can get all the information you need to excel in your job and the connections you need to help you feel part of something special. Fill out the form below to register today. You’ll be glad you did!

STEP 1: Fill out and Submit this form separately for each Delegate attending.
STEP 2: Complete payment by using the links below.

Delegate Activity (included)
Spouse/Guest Activity (included)


Sedona, Arizona: “The Most Beautiful Place on Earth”

Multi-hued stone formations jut upwards from the high desert floor creating a vivid, mesmerizing setting that changes hourly with the light. When USA Weekend compiled their Most Beautiful Places in America list, Sedona claimed the top spot. Just 2-1/2 hours from the Grand Canyon!

Sedona Travel & Tourism site:



August 27-30, 2018