2017 EventSponsorsHotel InformationTransportationProgram Schedule / SpeakersDance CardGolf & ActivitiesRegistrationAbout Palm Beach

August 28-31, 2017

Members, please join us for the 2017 Executive Conference being held August 28-31, 2017 at the beautiful Breakers Resort in Palm Beach, Florida! Don’t miss this unique opportunity to network, partner, and grow with industry leaders!

Click on menu items (left) for detailed information on this fabulous event.




Many Thanks to our Sponsors

SSWA recognizes and appreciates the sponsorships of our generous members! Through their support we are able to continue to provide outstanding educational programs and speakers, incredible special events at Executive Conferences, and the SSWA Membership Reception in conjunction with the ISSA Interclean trade show. THANK YOU!!

Platinum Sponsors














Gold Sponsors











Silver Sponsors






Golf Sponsors




Bronze Sponsors

















The Breakers Palm Beach

breakers-logo-blueClick here to Make Reservations

Founded on the sands of Palm Beach in 1896, The Breakers resort has held true to traditional values while evolving in a changing world. Significant renovations modeled after the Villa Medici in Rome took the ambitious efforts of 75 artisans brought in from Italy to complete intricate paintings, detailed across the ceilings of the 200-foot-long main lobby and first-floor public rooms, which remain on display today. It was a grand gesture that placed The Breakers in a class all its own.

Today, the story of The Breakers continues, holding fast to the ideals that put it on the map — unapologetic luxury, seaside glamour, and world-class service — but also embracing the new. In our modern world that is more interconnected than ever before, The Breakers is a perfect venue for the SSWA Executive Conference to celebrate good friends, forge partnerships, network, and learn from each other.


Reservation Block Now Open:

The SSWA Group Rate is $230/night, and will be available 3 nights before and after the official Conference dates if you would like to extend your stay. Upgrade rooms with larger space are available at $280/night. A one (1) night deposit will be charged at the time of reservation.

Click here to Make Reservations

Hotel Address is:
One South County Road
Palm Beach, FL 33480
Tel. (877) 724-3188

Visit: www.thebreakers.com


pbi-main-logoThe Breakers is just 15 minutes Palm Beach International Airport (PBI), which has over 200 flights daily servicing 13 airlines. All activities will be on the hotel property and/or transportation will be provided, so no need to rent a car unless you are planning extra activities on your own. Taxis or Ubers are available.

Fort Lauderdale-Hollywood International Airport (FLL) is about a 1-hour drive from The Breakers, and Miami International Airport (MIA) is about a 1.5-hour drive.

Program / Agenda / Speakers

Schedule is as follows:

Friday, August 25 – Sunday, September 3:

paddleboardingGroup rate ($230) is available for 3 days before and after the official conference dates, for anyone wishing to extend their stay and enjoy all that Palm Beach has to offer. Palm Beach offers many activities including fishing, paddle boarding, kayaking, shopping, spa, and more!

Monday, August 28th:

NOTE: Attire for ALL Conference meetings and activities will be RESORT CASUAL. (Shorts and sandals will be fine; no cut-offs, etc.)

Most arrivals will take place on Monday. Event registration will be open Monday afternoon starting at 4:00, followed by a Welcome Reception featuring entertainment, cocktails, and heavy hors d’ouerves. Later that evening will be the President’s “Sweets in the Suite” Dessert Reception for Sponsors and all Wholesalers.

**Spouses are encouraged to attend and participate!

Tuesday, August 29th:

Dustin Garis

Meetings will begin at 8:00 AM on Tuesday, following breakfast. Our Keynote Speaker, Dustin Garis, is a pioneer in business innovation, defining the future of brand building, corporate entrepreneurship, and organizational design. His unique view of the world is born from an unusual professional career and fascinating life experiences across +40 countries and 5 continents.

Following Garis, we will feature an interactive discussion with Dan Dillon and Rich Hebert of Clean It Supply. Learn how these jansan distributors are successfully competing against Amazon Supply and big box stores to grow their businesses.

The Herman Miron Good Guy Golf Tournament will take place on Tuesday afternoon on the Ocean Course at The Breakers, along with participation in The Spa at The Breakers or intercoastal fishing as optional activities. You will select your preferred activity when registering for the conference.



Tuesday evening we will provide shuttles into Palm Beach for dinners in assigned small groups at area restaurants.

** Spouses are welcome to attend the Keynote session, as well as a separate Brunch just for them, to get to know each other. If participating in Spa as their included activity, they can schedule their appointment at a time most convenient for them. If playing golf, we will assign spouses together in foursomes (unless otherwise requested).

Wednesday, August 30th:

Wednesday will feature a networking breakfast and presentation by ISSA, followed by a full day of Person-to-Person Conferences (9am to 5pm). A Dance Card Request Form is available to submit your appointment requests. Appointments will be scheduled for you, and your completed Dance Card will be emailed prior to the Conference.

The General Business Meeting and Elections will be held during a working lunch.

** Spouses are encouraged to attend the Conference and we will have bungalows reserved at the pool for their enjoyment during the day while delegates are engaged in meetings.

Wednesday evening will feature our grand finale dinner event with announcements and awards.

Thursday, August 31st:

You are free to depart anytime on Thursday, however remember that discounted rate is available, should you wish to extend your stay and enjoy this coastal getaway!

Person-to-Person Conferences

SSWA will schedule all appointments for the Person-to-Person Conferences taking place on Wednesday, August 30th, 2017. Every effort will be made to accommodate all requests, however many time slots get fully booked, so the sooner we receive your Dance Card Request Form, the better.

Click here to complete your Dance Card Request form.

A copy of each individual’s meeting schedule will be emailed before the conference, as well as available at the conference, confirming your appointments.

As in the past, wholesalers will be seated at designated tables, and manufacturers will rotate to meet with wholesalers at the appointed times.

Manufacturers: Please limit the product / merchandise you bring to only what you can carry with you from table to table. (Wireless internet will be available.) There will be no display tables for product displays and you will be responsible for any delivery expenses incurred for shipments.

Registration for the SSWA Executive Conference includes either Golf, Spa, or Fishing, which will take place on Tuesday afternoon. Attendees (both Delegates and their Guests) will select one of these activities in which to participate with the group. More information to follow; please check back.


The annual SSWA Herman Miron Good Guy Golf Tournament will be hosted at the Ocean Golf Course at The Breakers. The Ocean Course is Florida’s oldest 18-hole course, nurtured by The Breakers for more than a century. With winding fairways that weave between sandy hazards and six lakes, the elusive Ocean Course rewards wit over power, challenging its golfers to play the ball especially low and controlled. Golf will take place Tuesday afternoon with a shotgun start at 12:30 in a shamble format.




The Spa

The newly renovated Spa at The Breakers is devoted to nurturing the mind, body, and soul — with the most luxurious and esteemed of products and methods. Massages offered by acclaimed therapists blend ancient body work techniques with rare, indulgent elements – think an energy balancing session rooted in Eastern healing philosophy, or a massage atop vibrating quartz sand. Relax in indoor or outdoor areas of the spa for complete serenity.




Attend the SSWA Executive Conference to participate in one of the most well-connected programs in the industry with individuals focused on the business of wholesaling. In the three days at the Executive Conference you will spend your valuable time with colleagues, customers, friends and family building those critical relationships that get you connected. The Executive Conference allows you to meet face to face, in a relaxed setting, and enjoy the camaraderie that only SSWA can provide. The true value of SSWA appears in those unique personal relationships you develop and nurture in the meeting rooms, during our evening functions, and on the golf course. In one conference you can get all the information you need to excel in your job and the connections you need to help you feel part of something special. Fill out the form below to register today. You’ll be glad you did!

STEP 1: Fill out and Submit this form.
STEP 2: Complete payment by using the links below.

Delegate Activity (included)
Spouse/Guest Activity (included)

Palm Beach, Florida: “A Veritable Paradise”

Legendary hotels, designer boutiques, world-famous shopping and dining, take a walking tour, go to the beach, visit a museum, enjoy golf and water sports, and much more!

Visit these Palm Beach Tourism sites:






August 28-31, 2017